"Ground Breaking" Scottsdale Restaurant

SCOTTSDALE RESTAURANTEURS BREAK GROUND ON NEW

EDDIE V’S IN SCOTTSDALE QUARTER AUGUST 1ST

New 8,800-square-feet restaurant features sophisticated, contemporary setting

Yesterday local entrepreneurs Larry Foles and Guy Villavaso, the team behind the successful Eddie V's Prime Seafood, Roaring Fork and Wildfish Seafood Grille restaurants, are marked the 10^th anniversary of the Eddie V’s concept with the addition of a new Eddie V's at Scottsdale Quarter. Construction on the new location has begun, with an anticipated opening in January 2011.

“Scottsdale Quarter is the perfect venue for a new Eddie V's,” says Villavaso. “The fast-growing, vibrant location will be a great draw for current Eddie V's regulars, as well as a place where new guests can discover the great traditions of Eddie V’s. “We're excited about the opportunity to give the Scottsdale Eddie V's a fresh look-and-feel, and we're thoughtfully attending to each detail of the customer experience. Guests can always count on Eddie V's commitment to the best quality seafood and steaks, and the restaurant's superior customer service.”

The company’s design team is working closely with the owners to collaborate on a finished product that will be contemporary, dynamic and energetic. The distinctive design of the new Eddie V's features sleek architecture and a curved, windowed facade at the corner of Scottsdale and Greenway roads. Richard Hunt, General Manager for Glimcher Realty Trust, added “Eddie V's will be a fantastic and much anticipated addition to our sophisticated restaurant mix at Scottsdale Quarter. The buzz has already started – our visitors can't wait.”

The new 8,800-square-foot Eddie V's at Scottsdale Quarter will seat 275. A few distinctions include three separate private dining rooms, in addition to the main dining areas, each, with its own unique personality. One room is dramatically situated in a round rotunda, another overlooks the “V” Lounge and the third is tucked behind the stage and features a “speak-easy” style entrance. The Oyster Bar will be a restaurant focal point and live music will set the inspiration nightly in the “V” lounge. An outdoor patio is sure to be the popular spot on mild Scottsdale nights. For its interior design, a mix of wood finishes, tile walls, neutral tones and bright custom lighting, creates a warmly sophisticated ambiance in the new space. An element of sparkle is created from the use of glass, tile and lighting. Interior architecture and furniture choices lean to clean lines and modern influences. The overall affect is a space that is comfortably contemporary and quietly seductive.

“With the much anticipated opening of Eddie V’s in Scottsdale Quarter, we are sad to announce the DC location will be closed as of August 1^st” said President and CEO Jim VanDercook. “We’ve been gratified by the incredible support we’ve received over the years from our neighbors in DC Ranch and the surrounding community as well as our partner DMB. Following Eddie V’s great success in DC Ranch, we’re optimistic about the future of Eddie V’s at the Scottsdale Quarter.”

About Eddie V’s Prime Seafood

Achieving institutional status in Texas and Arizona, Eddie V’s is an experience filled with Seafood, Steaks and Rhythm providing guests with a selection of top of the catch, prime seafood creations, USDA prime beef and chops, and fresh oyster bar offerings. Garnering acknowledgements from Bon Appétit (“Eddie V’s Sets the Standard for Seafood”) and accolades from Wine Spectator’s (Award of Excellence), the setting is relaxed, refined and filled with the rhythms of nightly live music from The “V” Lounge.

Eddie V’s Prime Seafood: 15323 N. Scottsdale Rd, # E1-160 | Scottsdale, Arizona 8525 | 480.538.8468 | EddieV.com | Open for nightly for dinner only